Australia’s largest metro uni campus. A big claim. But on a roadside billboard, “largest” is just a word, and drivers pass it in seconds.
So we said it in a language people already check every day: steps.
On the left, a step tracker from your phone. One week on campus adds up to 18,707 steps, with the busiest days on lecture days. On the right, the campus from above, and the claim.
You don’t read how big it is. You feel it in your legs.
As Senior Creative at La Trobe University, I came up with the idea and led the copy and art direction. The design production team refined it and finished the final artwork.