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Stretch the moment, longer.
That is a taste of summer.
In my memory about summer, it always contains lots of moments. They are all present the season.
However, they are not always very clear, mostly it is a feeling, like a blur image in my mind.
The good thing is that when the image is blur, the feeling is still clear, and guess what, it might be stronger.
A summer campaign for Porsche China, including posters and films.
Half, half, combine!
Tiger, tiger, you won!
Based on the Chinese cultural heritage, combining with the hero product in the new year, a new story has been created.
In the year of tiger, let the tiger bring us the power and the fortune.
An online game made for Porsche China, in Chinese New Year. The game gained 174,113 participation in 70 days, and sent out 7000+ new year gifts.
A private diary,
A 404 reality.
During the lockdown, I used design to heal myself, and also, let myself not forget.
I do not know what I can do, but I will never forget, never.
A zine that made as an echo of the zine that I made in 2017. To memorize the life in Shanghai 2022.
A shared brand,
A viable magic land.
It is such a big place, so many kinds of food can be produced from this land. But how to combine all the power together and show a bigger impact?
Here comes this shared brand. It is not only a shared name, it is also a system that can sustainably help this land grow.
We made the image move, and hope the economy can move (forward) too.
A brand video that made with talents online, for this magic land.
Raise your head up,
The Moon is waiting for us.
What are we chasing for?
When we are on the way, we are so used to heading forward.
But maybe when we raise our heads up, we can find our Moon.
And believe me, there is always a space/galaxy that waiting to meet you, my friends.
Based on that thoughts, I played a game with the people around.
A music video that made with BingLun, for the Chinese singer, Qilong Ma.
From bad to the worst,
My mentor: "Dear Lord!"
It was not that easy to be the worst.
Based on the tradition that W+K Shanghai hangs their portraits on the wall, I hang my own little one, too.
However, my mentor that time did not like that idea. Instead, people around seemed to have a happy day.
A hand-made zine that made for my mentors and other friends in W+K, for our memories in 2020.
Fast, fast, faster,
Fly, fly, fly higher.
Spending too much time indoors?
Feel bored with running?
Find it hard to fly kites in the city?
Grab your phone, and let us get outside. Enjoy the sun and the fresh air, and at the same time, fly our kites high.
An interactive AR project that made just for fun.
Smile, or not have to,
Happiness is all about you.
Let us be honest, it is not a perfect film. But I don't know why, when I watch this, I just cannot help smiling, both on face and in heart.
And hope you feel that happiness too!
A film that made in 3 days, was screened at Signal and Bunjil Place Plaza in 2020-2022.
No fear, no shame,
We feel the same!
How were/are your days before getting hired?
Many people do not like talking about this process, even when I ask them directly, most people just use one or two sentences
to summarize it. Yes, these moments are not that shiny, and sometimes very dark.
But this process can contain much more. All those tears and laughs can help us to be who we are, and get to where we want to be...
A series of zines designed for Days Before Getting Hired, a personal project recorded my journey exploring the creative career path in Australia.
These hand-made zines printed in A4 size paper, Riso printed, with love and patience.
Small changes
make huge differences.
Why do we need to rebrand? Why do we have to change? What new information do we want to express through the new brand? Do we really need a totally new brand?
A speculative rebranding project from general research to finding the core meaning of rebranding, from scratch to the whole system, from ACMI to everyone around.
This proposal was in the shortlist and was presented in ACMI X in 2018.
What & how & why,
Find the reasons behind.
With the habit of observing people - not in a creepy way tho, feelings, emotions and behaviours are the things I value the most.
Using service design skills, I designed a shared space in a community garden in Belgium, redefined the Digital ID product for
AusPost, redesigned the experience for new designers to get into the new working environment for EY, gave a new understanding of the
Swanston Library, developed the strategy of a safety APP for Metro Trains... A lot of projects
working with different people in
different cases.
In most of the projects, I always take the role of finding out the reasons behind and
being an active problem-solver.
I also use my communication design skills to let more people understand the ideas - let ideas stand out.
Clients: RMIT Swanston Library, AusPost, EY, Metro Trains.
Save Spaceship Earth,
Get on board to the universe!
The Jigsaw Factory approaches design for designers that maintains a youthful idealism, but the spirit and thinking behind it is far ahead of its time.
Many people, especially people out of Australia, are not that familiar with this magical company.
How to introduce Jigsaw Factory to the public? How to build the connection between this company and the audience today? How to make everyone the hero? Those questions led me and my teams to explore
the meaning and possibilities of the exhibition,
and also bring the concepts down to the Earth.
Believe in your superpower and everyone is the hero!
Client: RMIT Archives
Role: Curator, Creative Director
Round & round & round,
Get all ya want!
What do you want to record? I mean, if we do not have to think about the equipment or technology.
Personally, I want to record every second of my life, though most parts are really normal, even boring.
That does not matter. As you know, most of us are living in different boxes, and all our moments
are being recorded as time spins.
This is an identity proposal for Program Records, which is a newly established local vinyl record pressing company, established in the inner north of Melbourne.
Round & round & round,
What should be done?
Who wants to be sentenced? Nobody, okay? But why are people still getting sentenced anyway?
Here is a little story that even little children can understand. It all starts from you becoming a...... circle!
This series of conceptual visualisations
was designed for The Sentencing Advisory Council’s social media campaigns, targetting young kids and teenagers.
Three & two & one & go,
Save the food & the world!
When we talk about design for the future, we may easily feel that we cannot do much. But this time, I started from my own experience, and I believe that step by step, small changes can make huge differences.
From problems to solutions, from ideas to prototype,
from user test to actual design, I designed this app for three weeks, taught myself InVision,
Sketch, Figma, and Adobe XD.
Read read read,
oh you can make it!
Do you spend a long time reading articles and books?
To be honest, I can’t. But you can find all the clues about how I tried to read an article in this little book, My Journey to the Centre of Google Earth.
We all know the death of print has been falsely predicted for over a century now, it’s undeniable the effect the last 30 years has had on the form of the book
and the mechanisms of publishing. So what will the book be in the future? Will people still read? Will you still read?
A book designed for the 2018 NGV Melbourne Art Book Fair, referencing the 2012 book Post-Digital Print: The Mutation of Publishing since 1894, by Alessandro
Ludovico. Books are pocketbook sized (107.9mm x 174.6mm), 210 pages, printed in black on white paper and perfect bound.
This book was directed by Stuart Geddes, a seriously funny book designer in Melbourne.
Through the window,
Get to know ya!
Why do people leave their home countries?
How do they get to know the new environment?
Take my personal life stories as basis, get to know better about how I feel about the space, and how I understand the world, including you.
This is a site-specific booklet that embodies a sense of place, without the need to answer to a client’s commercial requirements.
Books are A5 sized, 40 pages, printed in black on white and yellow paper.