A digital campaign to attract international students to La Trobe by showing, in a simple and relatable way, how studying here makes them different.

Each key visual is set in the kind of place they could be working after graduation: a busy office, a station at rush hour, a hospital corridor. The crowd is real working life, blurred just enough to step into. One student stays sharp and looks back at you.

Four social-first key visuals, one for each top international course: Business, Business Analytics, Health and Cybersecurity.

Every student is the main character in their own story. And the line we wanted them to think: “Maybe I can be the one.”