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Print it, cut it,
Make your ideas stick.

Campus Activation

Creative Direction
Key Visuals

Liene
New York

A back-to-school activation for Liene at NYU Welcome, built around PixCut S1 and the idea of making memories you can hold.

At a busy welcome event, simply showing a printer was not enough. How do we make students stop, understand the product, and remember the brand?

We built the booth around a free NYU map and sticker kit. Students picked one up, personalised it, and watched PixCut S1 print and cut stickers live. Then they kept making it their own after the event, and shared it online for a chance to win one.

What students took home was exactly what the product could help them make.

The campaign post on Liene’s Instagram, made with NYU Welcome

More social posts for the event:

Event post: free NYU map and sticker kit
Event post: students at the Liene booth

See the event on Liene’s Instagram.





My Role

Led the creative direction and delivered all key visual assets across physical and digital touchpoints: the campaign visual system, onsite signage, maps, sticker sheets, printed materials and social posts.

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