A series of social videos for the new HOT 60 Series that needed to communicate one thing: it's incredibly thin and light, just like a paper.

Instead of specs or claims, we used paper as the visual language — something everyone understands through touch. Each video created a simple, tactile metaphor:

1. Tucked between book pages — subtle as a bookmark

2. Suspended by a paper balloon — light enough to float

3. Blended into a structure of playing cards — thin enough to disappear

No voiceover, no text. Just visuals that let you feel the weight and thinness before you ever hold it.