Rule introduction and main gameplay with checkerboard pattern matching:

Four distinct street art scenes that reflect the brand's urban culture, prompting users to register and share:

A form seamlessly integrated with illustrative elements:

My Role: Art Direction, UI Design & Copy Direction

Guided the illustrator on visual direction and character development, designed the layout system balancing illustration with gameplay, developed copywriting direction that aligned with the brand's tone, conceptualized the sticker series and animation approach, and ensured cohesive visual and verbal storytelling across all touchpoints.