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Your side, my side,
See the world wide.

Integrated Campaign · Winning Pitch

Idea Creation
Art Direction

vivo
Europe & Southeast Asia 2022

Today every phone sells its camera. So how do we show we are different?

The format.

Everyone sees the world from their own angle. Put all those little pieces together and the world gets bigger. From the TVC to social, we invited people to step in: to see the big picture, to wander into the side stories, and to make their own. Working with concerts and live performances, we gave people a new way to enjoy the world.

Empower every perspective. That is what we do.


vivo X70 Pro+ Instagram stories built from many angles of one performance



My Role: Idea & Art Direction

The idea and the art direction were mine; the words came from our copywriter. The pitch won in 2022.

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