Today every phone sells its camera. So how do we show we are different?
The format.
Everyone sees the world from their own angle. Put all those little pieces together and the world gets bigger. From the TVC to social, we invited people to step in: to see the big picture, to wander into the side stories, and to make their own. Working with concerts and live performances, we gave people a new way to enjoy the world.
Empower every perspective. That is what we do.
The idea and the art direction were mine; the words came from our copywriter. The pitch won in 2022.