No fear, no shame, we feel the same...
Creative Direction / Graphic design / Art Direction / Campaign Design
How were/are your days before getting hired?
Many people do not like talking about this process, even when I ask them directly, most people just use one or two sentences
to summarize it. Yes, these moments are not that shiny, and sometimes very dark.
But this process can contain much more. All those tears and laughs can help us to be who we are, and get to where we want to be...
A series of zines designed for Days Before Getting Hired, a personal project recorded my journey exploring the creative career path in Australia. These hand-made zines printed in A4 size paper, Riso printed, with love and patience.
Round & round & round, get all ya want...
Branding Design / Graphic design / Art Direction / Campaign Design
What do you want to record? I mean, if we do not have to think about the equipment or technology.
Personally, I want to record every second of my life, though most parts are really normal, even boring.
That does not matter. As you know, most of us are living in different boxes, and all our moments
are being recorded as time spins.
This is an identity proposal for Program Records, which is a newly established local vinyl record pressing company, established in the inner north of Melbourne.
Round & round & round, what should be done...
Creative Direction / Art Direction / Campaign Design
Who wants to be sentenced? Nobody, okay? But why are people still getting sentenced anyway?
Here is a little story that even little children can understand. It all starts from you becoming a...... circle!
This series of conceptual visualisations
was designed for The Sentencing Advisory Council’s social media campaigns.
Three & two & one & go, save the food & the world...
UI/UX Design / Graphic design / Creative Direction
When we talk about design for the future, we may easily feel that we cannot do much. But this time, I started from my own experience, and I believe that step by step, small changes can make huge differences.
From problems to solutions, from ideas to prototype,
from user test to actual design, I designed this app for three weeks, taught myself InVision,
Sketch, Figma, and Adobe XD.
Small changes make huge differences...
Branding Design / Graphic design / Art Direction
Why do we need to rebrand? Why do we have to change? What new information do we want to express through the new brand? Do we really need a totally new brand?
A speculative rebranding project from general research to finding the core meaning of rebranding, from scratch to the whole system, from ACMI to everyone around.
This proposal was in the shortlist and was presented in ACMI X in 2018.
Read read read, oh you can make it...
Book Design / Graphic design / Creative Direction
Do you spend a long time reading articles and books?
To be honest, I can’t. But you can find all the clues about how I tried to read an article in this little book, My Journey to the Centre of Google Earth.
We all know the death of print has been falsely predicted for over a century now, it’s undeniable the effect the last 30 years has had on the form of the book
and the mechanisms of publishing. So what will the book be in the future? Will people still read? Will you still read?
A book designed for the 2018 NGV Melbourne Art Book Fair, referencing the 2012 book Post-Digital Print: The Mutation of Publishing since 1894, by Alessandro
Ludovico. Books are pocketbook sized (107.9mm x 174.6mm), 210 pages, printed in black on white paper and perfect bound. This book was directed by Stuart Geddes,
a seriously funny book designer in Melbourne.
Through the window, get to know ya!
Book Design / Graphic design / Creative Direction
Why do people leave their home countries?
How do they get to know the new environment?
Take my personal life stories as basis, get to know better about how I feel about the space, and how I understand the world, including you.
This is a site-specific booklet that embodies a sense of place, without the need to answer to a client’s commercial requirements.
Books are A5 sized, 40 pages, printed in black on white and yellow paper.
One & two & three, starts from ABC...
Book Design / Graphic design / Creative Direction
How do people understand alphabet?
When we say “A”, “B”, “C”, we absolutely know the order. So if we make a list, instead of using “one”, “two”, “three”, can people still realize everything is in the order?
That is definitely not because I have too many daily pieces to collect and experimentally tried to combine them together.
A limited printing book designed for the 2018 NGV Melbourne Art Book Fair. Books are small sized (74mm x 148.5mm), 30 pages,
printed in black on white and yellow paper, and round staple bound. This book was directed by Vincent Chan, a cat-and-dog-loving communication designer.
Make it from life, make it for fun...
Graphic design / Art Direction
Some gif images just want to find a stage to shine.
And here they are.
Made with Adobe Photoshop, Illustrator and AfterEffects in 2018-2019.